Alphonso O. Ogbuehi: search on Z-Library

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1

An empirical analysis of risk mitigation in the pharmaceutical industry supply chain: A developing-country perspective

Chris I. Enyinda, Chris H. N. Mbah, Alphonso Ogbuehi

Journal:

Thunderbird International Business Review

Year:

2010

Language:

english

File:

PDF, 253 KB

english, 2010

2

Recruitment for Higher Education:

Ogbuehi, Alphonso O., Rogers, Hudson P.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

1990

Language:

english

File:

PDF, 2.25 MB

english, 1990

3

Perceptions of the Environment and Wholesaler Structure in a Channel of Distribution in a Developing Country

Ogbuehi, Alphonso O.

Journal:

Journal of Global Marketing

Year:

1991

Language:

english

File:

PDF, 696 KB

english, 1991

4

An Empirical Analysis of Retail Pricing and Multimedia Advertising Effects on Sales Performance

Enyinda, Chris I., Ogbuehi, Alphonso O.

Journal:

Journal of Food Products Marketing

Year:

1997

Language:

english

File:

PDF, 501 KB

english, 1997

5

Building pharmaceutical relationship marketing and social media impact

Enyinda, Chris I., Ogbuehi, Alphonso O., Mbah, Chris H.

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2018

Language:

english

File:

PDF, 521 KB

english, 2018

6

Decentralized R&D for Global Product Development: Strategic Implications for the Multinational Corporation

Ogbuehi, Alphonso O., Bellas, Ralph A.

Journal:

International Marketing Review

Year:

1992

Language:

english

File:

PDF, 473 KB

english, 1992

7

Sales and Sales Management || Redefining Industrial Salesforce Roles in a Changing Environment: Strategic Issues in Selection, Training and Management

Alphonso O. Ogbuehi and Varinder M. Sharma

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.14 MB

english, 1999

8

Book and video reviews

Victoria L. Crittenden, Kathleen J. Kelly, Joseph A. Bellizzi, William J. Carner, Alphonso O. Ogbuehi, Mary K. Ericksen, John H. Holmes, Charles H. Schwepker, Dayle I. Thorpe, G. Tomas M. Hult, Robert

Journal:

Journal of the Academy of Marketing Science

Year:

1997

Language:

english

File:

PDF, 1.42 MB

english, 1997

9

Relationships Between Selected Environmental Factors and Selected Aspects of Wholesaler Structure in Nigeria

Ogbuehi, Alphonso O., Slama, Mark

Journal:

Journal of Marketing Channels

Year:

1994

Language:

english

File:

PDF, 13.73 MB

english, 1994

10

Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry‐Mode Decisions

Florin, Juan, Ogbuehi, Alphonso O.

Journal:

Multinational Business Review

Year:

2004

Language:

english

File:

PDF, 113 KB

english, 2004

11

Redefining Industrial Salesforce Roles in A Changing Environment: Strategic Issues in Selection, Training and Management

Ogbuehi, Alphonso O., Sharma, Varinder M.

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.19 MB

english, 1999

12

Ethics and Trasnational Corportations in Developing Countries

Rogers, Hudson P., Ogbuehi, Alphonso O., Kochunny, C. M.

Journal:

Journal of Euromarketing

Year:

1995

File:

PDF, 6.68 MB

1995

13

Exploring cultural context congruency in television: a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market

Grant, Claire, Bailey, Arlene, Ogbuehi, Alphonso

Journal:

International Journal of Business and Emerging Markets

Year:

2017

File:

PDF, 273 KB

2017

14

The Role of Multinational Enterprises in West African Regional Economic Integration

Enyinda, Chris I., Obuah, Emmanuel E., Ogbuehi, Alphonso O.

Journal:

Journal of African Business

Year:

2000

Language:

english

File:

PDF, 233 KB

english, 2000

15

Maccoby's Head/Heart Traits: Marketing versus Accounting Students

Kochunny, C. M., Rogers, Hudson P., Ogbuehi, Alphonso

Journal:

Journal of Education for Business

Year:

1992

Language:

english

File:

PDF, 646 KB

english, 1992

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